BrushesUpdated 7 days ago

Every ZOEVA brush is handcrafted from vegan synthetic hair in thirty steps – for soft brushes that keep their shape for a long time. You'll find our full range in our brush collection.

Materials & craftsmanship

What are ZOEVA brushes made from?
Pure, high-quality synthetic hair, developed in-house and fully vegan. ZOEVA brushes with white hair use our Soft-Vegan-Performance™ mix, made for powder – it is designed to replicate the performance of natural hair and gives a soft, voluminous feel. Brushes with black hair use a mono-hair mix that works with every product texture, from cream to powder to liquid.

Are ZOEVA brushes vegan?
Yes, all of them. Every ZOEVA brush uses synthetic hair developed in-house – no animal hair in any brush, in any range. All materials used are vegan and are additionally tested to make sure no harmful substances or metals are used in production.

How is a ZOEVA brush made?
Designed in Germany, handcrafted in China, in thirty steps. The hairs are bundled and cut by hand – never machine-trimmed – additionally glued in for extra hold, then crimped into a refined brass ferrule, which is where the three indentations on every ZOEVA brush come from. The handle is real wood from sustainable forestry, sealed in six thin layers of lacquer so bathroom humidity never reaches it.

Cleaning & care

How often should I clean my ZOEVA brushes?
Regularly, as part of your routine rather than a rescue mission. Cleaning keeps the hair soft, holds the shape of the brush head and keeps product residue off your skin. The ZOEVA Brush Shampoo Bar and the Brush Cleansing Pad are both made for synthetic hair.

How do I clean ZOEVA brushes?
Wet the hairs with lukewarm water, work in the ZOEVA Brush Shampoo Bar in circular motions, rinse thoroughly and squeeze the water out. Brush the head over a soft towel to reshape it, then lay it flat with the head hanging free over the edge of a surface to dry. Step by step:

1. Wet the brush hairs with lukewarm water.
2. Clean the brush with the ZOEVA Brush Shampoo Bar or a mild shampoo in circular motions – for a thorough clean, ideally on a textured surface such as the ZOEVA Brush Cleansing Pad.
3. Work the cleanser into a lather so all product residue is released.
4. Rinse out the cleanser completely with lukewarm water.
5. Squeeze the excess water out of the brush hairs.
6. Gently brush the hairs over a soft towel to reshape them.
7. Lay the brush flat at the edge of a surface so the hairs hang free and air can circulate.

What else should I bear in mind when cleaning?

• Never dry the brush with the hairs pointing upwards – otherwise water can collect in the ferrule or the wooden handle.
• Reddish pigments can leave stubborn residue – pay particular attention to the water temperature.
• For an especially thorough clean, the purely synthetic hair can also be disinfected without drying it out.
• To be kinder to the planet, you can also fill a bowl with water and follow the routine described above.
• For a quick clean in between uses, apply brush cleaner or disinfectant to a clean towel and gently wipe the brush. This does not permanently replace a thorough clean.